BioEmbrace – A New Chapter in Baby Care

From the Original Eco Diaper to Something Even Better

For over 30 years, Naty has led the way in skin-first baby care. Now, we’re proud to introduce BioEmbrace — the next evolution of our award-winning eco diaper, redesigned with today’s families in mind.

Still the only diaper with certified 100% plant-based materials on skin, and still tested to the highest skin safety standards — now with improved absorbency, stronger closing tabs, wetness indicator and new design. More Than Comfort. It’s Care That Starts on Skin.

What’s New – and What’s Always Been True

BioEmbrace carries forward what parents have always loved about Naty — now with thoughtful upgrades for even more comfort and confidence. 

What’s new:

  • A name that reflects our unique 100% plant-based -on-skin materials
  • Up to 20% increased absorbency for leak-free days and nights
  • Stronger closing tabs for a more secure fit
  • Wetness indicator for easier changes
  • A refreshed Scandinavian design with softer tones and modern details

What stays the same:

  • Only diaper with 100% plant-based materials (polyethylene – bioPE- made from sugarcane) in contact with the skin
  • Breathable, plant-based softness on skin — with a teddy-like feel for newborns
  • Available in sizes 1–6, to grow with your baby from day one
  • Umbilical cord cut-out in Size 1 for extra gentleness
  • 100% recyclable packaging

Because better care should evolve, not change what matters.

Why plant-based on Skin Still Matters

    What touches your baby’s skin matters. That’s why we start with plants. While most disposable diapers still use fossil-based plastics against your baby’s skin, BioEmbrace does not.

    It’s made with certified 100% plant-based materials on skin, verified by DinCertco—from topsheet and backsheet to cuffs and ears.

    It’s also certified to the highest skin safety standards (Oeko-Tex Standard 100), tested against over 1,000 substances, and rated “Excellent” by Dermatest®. No perfume. No lotion. No guesswork. Just verified care.

Safety winning nappies image

From Eco by Naty → Simply Naty

As we launch BioEmbrace, we’re also simplifying our brand name: 

From Eco by Naty → to just Naty.

This change reflects where we’re heading: a clearer, stronger brand identity that puts certified care at the center.

Still Swedish. Still plant-based. Still leading the way in skin-first hygiene and planet-consciousness.

Safety winning nappies image
Safety winning nappies image

For the Curious Parent – What Makes BioEmbrace Different?

BioEmbrace is more than just an update. It’s built from the inside out with a unique combination of 100% plant-based materials on skin and the highest levels of verified skin safety.

Free from fossil plastics where it matters most (on baby´s skin), certified without PFAS, parabens, phthalates, chlorine by Oeko Tex standard 100. Designed without perfume, and lotion — and rated “Excellent” for sensitive skin by Dermatest.

Newborn sizes are extra soft, with a teddy-like texture. All sizes are breathable, secure, and designed for real-life messes and milestones. It’s skin-first care, now better in every way.

BUY TODAY FROM OUR OWN WEBSHOP OR YOUR LOCAL RETAILER

EXPLORE OUR PLANT-BASED MATERIALS PAGE HERE

EXPLORE OUR SKIN SAFETY YOU HERE